Road Crew was one of five projects funded by the National Highway Traffic Safety Administration, seeking a five per cent reduction in alcohol-related crashes in the pilot communities.This was their website ofr Wisconsin citizens. Road Crew, was an innovative approach to preventing people who drank too much from driving. By offering their services to drive heavy drinkers from bar to bar, the Road Crew kept their communities safe from drivers who have had too much to drink. Many folks thought it was a great service to everyone while it lasted. Others considered it rather controversial since it make the acceptance of heavy drinking acceptable. Nevertheless, the primary target audience for Road Crew was 21- to 34-year-old single, male, blue-collar workers in rural areas. By As of 2008, Road Crew had:

  • Given over 97,000 rides
  • Prevented an estimated 140 alcohol-related crashes
  • Saved an estimated six lives from alcohol-related crashes

Comparing the estimated cost of avoiding a crash by implementing Road Crew at US$6,400, and the cost to a community to recover from a crash at US$231,000, Road Crew has shown savings estimated at over US $31 million.

I grew up in rural Wisconsin and understand the culture. At the time Road Crew was initiated it was heralded by many as a successful social marketing project that really used the motivations of the target audience to create appropriate interventions. That was 2008, jump ahead to the present. I am now living min Brooklyn NY and am doing a dissertation on Ohio's drinking and driving laws that are collectively known as "Operating a Vehicle Under the Influence" (OVI) and the effectiveness of their Drivers’ intervention program. The other day as I was doing some research online, my girlfriend brought in a tray with a carafe of iced coffee and some scones with blueberry and raspberry jam for a midmorning treat. When she set the tray on my desk something happened and the next thing I knew there was a crash and coffee and jam spilled all over the antique rug in my study. Talk about disaster. She ran to get rags and some sponges to soak up the mess, I quickly opened a new screen on my computer and typed in Brooklyn persian rug cleaner. Well, out of the disaster, I discovered a great local carpet cleaning company whose specialty is cleaning and restoring Persian carpets. A representative arrived that very afternoon to assess the damage. He assured me that they would be able to remove all stains and then suggested I get the rug Scotch Guarded as well. It would better protect the longevity of the rug, he explained. A week later the Persian carpet arrived back, looking, quite frankly, better than it had in a long time. It's amazing what a professional rug cleaning can do. I now am planning to have Sunlightlight Fine Rug Care clean all my carpets, as soon as I finish up my dissertation.

 

Now Recruiting New Communities

With the federal fiscal year starting on October 1, 2007, Road Crew is now poised to fund new communities. The Wisconsin Department of Transportation has restructured the program funding to provide up to three research and developments grants of $5,000 each to prospective communities for a six-month planning and preparation period, followed by up to three grants of $30,000 each for a one-year program implementation. Interested communities should contact us for more information.
 

Research Supports Road Crew Impact

Strong support for the contention that Road Crew is having an impact on reducing alcohol-impaired crashes comes from “Reducing Alcohol-Impaired Driving Crashes Through the Use of Social Marketing” by Rothschild, Mastin and Miller (2006), a paper that appeared in Accident Analysis and Prevention. This journal is ranked #1 in the world among transportation journals by Journal Citation Reports, the leading authority in ranking the quality of scholarly journals.
 

 

*Subject to change - additional ride counts pending.

 

About Road Crew

Welcome to Road Crew, the innovative approach to reducing drunk driving. Pioneered in several rural Wisconsin counties, Road Crew has proven itself to be a popular and easy way for drinkers to get around without their vehicles, while keeping communities safe from drivers who have had too much to drink. 
 

Road Crew Delivers 
Before drinkers go out for the evening, they arrange a ride with Road Crew. Vehicles pick up customers at their home, drive them around all evening from bar to bar, then deliver them home safely at the end of the night. Road Crew adds to the fun of a night out by providing a way for people to socialize together. 

Community Involvement 
In the communities it serves, Road Crew has the endorsement and participation of law enforcement, tavern owners and servers, government officials, businesses, and the public at large. It brings together groups and individuals around a common goal of reducing crashes, injuries, and fatalities.

A Brief History
Founded in 2001, Road Crew has grown to provide service in six Wisconsin counties, serving 36 communities. As of September 30, 2007, Road Crew has given over 85,000 rides, and has prevented an estimated 140 alcohol-related crashes and six alcohol related fatalities. The costs incurred from an alcohol-related crash are approximately $231,000, but the cost to avoid a crash through the use of Road Crew is approximately $6200. This means that it is about 37 times more expensive to incur a crash than it is to avoid a crash. Total net savings through the use of Road Crew has been about $31 million. (Source: The Impact of Road Crew on Crashes, Fatalities, and Costs, Michael L. Rothschild, Principal Investigator, Road Crew, October 18, 2007, available upon request from roadcrew@mascomm.net.)

We are proud to share our philosophies and methods with you. Best wishes for your success in making roadways safer for your community's residents and visitors. For more information, you can read our full report published by the Department of Transportation, read the research paper, Reducing Alcohol-Impaired Driving Crashes Through the Use of Social Marketing by Rothschild, Mastin, and Miller (2006), published in Accident Analysis and Prevention (PDF), or contact the Road Crew program office.

Michael L. Rothschild
Principal Investigator
University of Wisconsin
School of Business

Beth Mastin
Program Manager
MasComm Associates


Road Crew is a program of The Wisconsin Department of Transportation, Bureau of Transportation Safety in collaboration with the University of Wisconsin School of Business and MasComm Associates, with additional support from the Tavern League of Wisconsin.

 

News and Publications

Now Recruiting New Communities

With the federal fiscal year starting on October 1, 2007, Road Crew is now poised to fund new communities. The Wisconsin Department of Transportation has restructured the program funding to provide up to three research and developments grants of $5,000 each to prospective communities for a six-month planning and preparation period, followed by up to three grants of $30,000 each for a one-year program implementation. Interested communities should contact us for more information.
 

Research Supports Road Crew Impact

Strong support for the contention that Road Crew is having an impact on reducing alcohol-impaired crashes comes from “Reducing Alcohol-Impaired Driving Crashes Through the Use of Social Marketing” by Rothschild, Mastin and Miller (2006), a paper that appeared in Accident Analysis and Prevention. This journal is ranked #1 in the world among transportation journals by Journal Citation Reports, the leading authority in ranking the quality of scholarly journals.

 

 

RoadCrewOnline.org