Welcome to Road Crew, the innovative approach to reducing drunk driving. Pioneered in several rural Wisconsin counties, Road Crew has proven itself to be a popular and easy way for drinkers to get around without their vehicles, while keeping communities safe from drivers who have had too much to drink.

Road Crew Delivers
Before drinkers go out for the evening, they arrange a ride with Road Crew. Vehicles pick up customers at their home, drive them around all evening from bar to bar, then deliver them home safely at the end of the night. Road Crew adds to the fun of a night out by providing a way for people to socialize together.

Community Involvement
In the communities it serves, Road Crew has the endorsement and participation of law enforcement, tavern owners and servers, government officials, businesses, and the public at large. It brings together groups and individuals around a common goal of reducing crashes, injuries, and fatalities.

A Brief History
Founded in 2001, Road Crew has grown to provide service in six Wisconsin counties, serving 36 communities. As of September 30, 2007, Road Crew has given over 85,000 rides, and has prevented an estimated 140 alcohol-related crashes and six alcohol related fatalities. The costs incurred from an alcohol-related crash are approximately $231,000, but the cost to avoid a crash through the use of Road Crew is approximately $6200. This means that it is about 37 times more expensive to incur a crash than it is to avoid a crash. Total net savings through the use of Road Crew has been about $31 million. (Source: The Impact of Road Crew on Crashes, Fatalities, and Costs, Michael L. Rothschild, Principal Investigator, Road Crew, October 18, 2007, available upon request from roadcrew@mascomm.net.)

We are proud to share our philosophies and methods with you. Best wishes for your success in making roadways safer for your community's residents and visitors. For more information, you can read our full report published by the Department of Transportation, read the research paper, Reducing Alcohol-Impaired Driving Crashes Through the Use of Social Marketing by Rothschild, Mastin, and Miller (2006), published in Accident Analysis and Prevention (PDF), or contact the Road Crew program office.

Road Crew is a program of The Wisconsin Department of Transportation, Bureau of Transportation Safety in collaboration with the University of Wisconsin School of Business and MasComm Associates, with additional support from the Tavern League of Wisconsin.